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Keywords for the Google Display Network – 7 important insights

The Google Display Network (GDN) is the largest ad network in the world. Users spend 95% of their time on content websites. So, if there was ever any doubt about needing a display campaign – the answer is: “you absolutely … Continue reading

4 Best Free Keyword Tools

When starting your online marketing campaign in paid search and organic, the first thing you must do is create a keyword list. This keyword list is the most important part of your campaign, besides the actual ad creative, of course. … Continue reading

5 Tips For Keyword Research

Keyword research is an essential step in online advertising. When building online advertising campaigns, you’ll need to perform keyword research whether you’re promoting your website with SEO or advertising with paid search.   This process will help you define what … Continue reading

‘Must Have’ Features For Your Keyword Research Tool

  Using a keyword tool is essential for your keyword research and for the success of your online advertising campaigns. There are many different tools out there. In the past, I’ve written about the best free keyword tools I like. … Continue reading

Keyword Match Types and How To Use Them

  Keyword match types are a way for advertisers to determine how closely a search query must match your keyword.  With keyword match types you can create broad campaigns which drive a lot of impressions and clicks while still keeping … Continue reading